Find My Fit

Fit Intelligence

A UK size is not a measurement — it's a label each shop defines for itself. We read retailers' own published size charts and put them side by side. The gaps are real, and they're the reason clothes that "should fit" don't.

New to this? Read the plain-English guide: What is Fit Intelligence? — every term explained, with a worked example of the 10 cm gap.

Same size label, different body

Every number below is the retailer's own published figure, in centimetres.

SizeYours ClothingRomanDorothy PerkinsWallisSpread (cm)
Bust
cm
Bust
cm
Bust
cm
Bust
cm
BustWaistHips
UK 4——80.0
w 62 · h 88
80.0
w 62 · h 88
0.00.00.0
UK 6——82.5
w 64 · h 90
82.5
w 64 · h 90
0.00.00.0
UK 8——85.0
w 67 · h 93
85.0
w 67 · h 93
0.00.00.0
UK 10——90.0
w 72 · h 98
90.0
w 72 · h 98
0.00.00.0
UK 12——95.0
w 77 · h 103
95.0
w 77 · h 103
0.00.00.0
UK 1497.0
w 82 · h 106
—100.0
w 82 · h 108
100.0
w 82 · h 108
3.00.02.0
UK 16102.0
w 87 · h 111
107.5
w 97 · h 114
105.0
w 87 · h 113
105.0
w 87 · h 113
5.510.03.0
UK 18107.0
w 92 · h 116
111.5
w 101 · h 118
111.0
w 93 · h 119
111.0
w 93 · h 119
4.59.03.0
UK 20113.0
w 98 · h 122
115.5
w 105 · h 122
117.0
w 99 · h 125
117.0
w 99 · h 125
4.07.03.0
UK 22119.0
w 104 · h 128
119.5
w 109 · h 126
123.0
w 105 · h 131
123.0
w 105 · h 131
4.05.05.0
UK 24125.0
w 110 · h 134
—129.0
w 111 · h 137
129.0
w 111 · h 137
4.01.03.0
UK 26131.0
w 116 · h 140
129.5
w 119 · h 136
——1.53.04.0
UK 30143.0
w 128 · h 152
141.5
w 131 · h 148
——1.53.04.0

The headline: at UK 16 the waist measurements differ by 10 cm — nearly four inches — between two UK shops selling the same labelled size. The bust differs by 5.5 cm. Order the same size from each and one is wrong for you.

Bust, across the size range

4 6 8 10 12 14 16 18 20 22 24 26 30 145 78 UK size — Bust (cm)

Waist, across the size range

4 6 8 10 12 14 16 18 20 22 24 26 30 133 60 UK size — Waist (cm)

Where the charts disagree most

SizeMeasureGapWho says what
UK 16Waist10.0 cmRoman 97.0 vs Yours Clothing 87.0
UK 18Waist9.0 cmRoman 101.0 vs Yours Clothing 92.0
UK 20Waist7.0 cmRoman 105.0 vs Yours Clothing 98.0
UK 16Bust5.5 cmRoman 107.5 vs Yours Clothing 102.0
UK 22Waist5.0 cmRoman 109.0 vs Yours Clothing 104.0
UK 22Hips5.0 cmDorothy Perkins 131.0 vs Roman 126.0
UK 18Bust4.5 cmRoman 111.5 vs Yours Clothing 107.0
UK 20Bust4.0 cmDorothy Perkins 117.0 vs Yours Clothing 113.0
UK 22Bust4.0 cmDorothy Perkins 123.0 vs Yours Clothing 119.0
UK 24Bust4.0 cmDorothy Perkins 129.0 vs Yours Clothing 125.0

Who actually stocks your size

How we know

Charts read directly from each retailer's published size guide via a real browser. Measurements are the retailer's own published figures in cm. Only retailers whose chart was successfully read appear here.

Find your fit →