What is Fit Intelligence?
A plain-English guide. No jargon, no maths degree needed — just the reason clothes that "should fit" so often don't, and what Fit My Curve does about it.
The problem, in one example
You order a UK 16. It arrives. It doesn't fit. You send it back.
Why? Because "UK 16" is a label, not a measurement. Every shop cuts its clothes differently. A UK 16 can measure 87 cm around the waist in one shop and 97 cm in another — a full 10 cm apart. Same label, different body.
Fit Intelligence measures that difference. Instead of trusting the size label, it compares the real, published measurements of each shop's clothing — so you can see who cuts generously and who cuts small.
The words, decoded
The number on the tag ("UK 16"). A useful shorthand — but it means different things in different shops.
The actual centimetres of you — your bust, waist and hips. This is what genuinely decides whether something fits.
The actual centimetres of the clothing, laid flat and published by the shop. This is the raw data Fit Intelligence reads.
The three key measurements. Bust is around the fullest part of the chest. Waist is around the narrowest part of the torso. Hips is around the fullest part of the bottom and hips.
The extra room built into a garment beyond your body. Clothes aren't meant to be skin-tight — a dress might have 5 cm of ease at the waist so you can sit and move. Too little ease feels tight; too much feels baggy. Ease is often the real reason something fits wrong, even in the "right" size.
Shops quietly relabelling a bigger garment as a smaller size number, so customers feel good. It's why a "12" today is often roomier than a "12" years ago — and why comparing shops by label alone is a losing game.
When two shops publish different measurements for the same size label. This is Fit Intelligence's core output. For example: UK 16 waist — Roman 97.0 cm vs Yours Clothing 87.0 cm = 10 cm difference. So if you're a Yours 16, a Roman 16 will very likely sit loose at the waist.
A percentage (for example, "92% Fit Match") expressing how well a specific garment's measurements line up with your body and preferences. Higher means more likely to work.
The why behind a recommendation — "good through the bust, room through the waist, light stretch". Transparency, not a black box.
The official size table a shop publishes. Fit Intelligence only uses charts it has read directly — never guessed.
Worked example: the 10 cm gap
Two UK shops, same UK 16 label, their own published waist measurements:
Roman 97.0 cm · Yours Clothing 87.0 cm
That 10 cm gap is not a rounding error — it's the difference between a dress that skims and one that gapes. Knowing it, you can pick the shop that cuts closer to your body, or size down on purpose. That is Fit Intelligence in a single number.
What "intelligence" means here
It means information, not guesswork: real measurements, honestly compared, clearly explained. Two honest limits worth knowing:
- Not every shop publishes full measurements. Where a shop blocks access, or its chart ends early (two of the shops we compare stop at UK 24, while another goes to 32), we say so rather than pretend.
- A chart is a baseline, not a guarantee. Fabrics stretch differently and cuts vary by garment. It improves your odds — it doesn't replace a changing room.
Fit Intelligence compares what shops actually measure against what you actually measure — so you stop buying by label and start buying by fit.
Find your fit → See the real size charts →
Every figure on this site is read directly from each retailer's own published size guide. We never invent a measurement, and we never show a retailer whose chart we could not read.